Birdie Exit
Based on survey data from 122 UK homecare providers

Are you ahead on AI, or quietly
falling behind?

See how your agency's AI use compares with 122 UK homecare providers, and what agencies like yours are doing that you are not.

Takes about three minutes. We'll ask for your details before showing your full breakdown.

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A score out of 12

One overall score rooted in four key areas: AI adoption, how it's used, governance in place, planned investment.

Your AI benchmark

True clarity on where you stand in comparison to other homecare businesses across the UK. 

Clear next steps

Materials to take you to the next level - whether you're just starting out or running a multi-branch business.
70%

already use or are exploring AI

1 in 3

have nothing written down about how they use it

6.6

the sector's average score out of 12

From Birdie's 2026 survey of 122 UK homecare providers.
1 YOUR ORGANISATION

Two questions to gauge where your business fits in to the overall UK picture.

How many active care recipients does your business currently support?

Everyone currently receiving visits.

Which best describes your role at the organisation?

Choose the closest match.
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2 Your AI use
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3 Your result

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Your score

6.6 out of 12

Sector average

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Get your full breakdown

Your four dimension scores against the sector, the comparisons behind them, and the two things to do first.

The form couldn't load. Email marketing@birdie.care and we'll send your full report — your answers aren't lost.

Your details go to Birdie. The report opens on this page straight away.
4 Full report

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The four dimensions

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Your answers against the sector

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Where to start

Chosen from your dimension scores, not your overall band.

The AI Governance Toolkit
Moving faster than the rules, the full 2026 research report
On demand
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Every figure here comes from 122 UK homecare providers who answered these same questions in Birdie's 2026 survey. Nothing on this page is regulatory or legal advice.

Data note: percentages are calculated from the cleaned sample of 122 responses and may differ by up to 1.5 points from figures in the published report.

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